This is an example of how we create customized listing pages for every property we sell—whether it’s move-in ready or sold strictly as-is. Each home gets its own page on lookinsidethehome.com, which is easy to remember for buyers walking or driving by, and it’s also used in all of our paid marketing efforts.

In this case, the home was sold as-is to a developer—but we still invested in professional photos, videos, and custom marketing from the beginning. That’s because in a market that can shift overnight, it pays to be ready for all outcomes—from a quick developer offer to a traditional homebuyer.